Privacy Policy

1. Information We Collect

To provide you with a seamless, secure, and personalized shopping experience, we collect several types of information:

Personal Information You Provide

• Identity and Contact Data: Name, email address, shipping and billing address, phone number.
• Payment Information: Credit/debit card details (processed securely by our payment partners), PayPal account information. We do not store full payment card numbers on our servers.
• Transaction Data: Details about purchases, order history, and preferences.
• Communication Data: Messages sent to our customer empowerment team, feedback, and survey responses.

Information Collected Automatically

• Device and Usage Data: IP address, browser type, device information, pages viewed, time spent on site, and referring website.
• Location Data: General geographic location (country/region) to provide appropriate shipping options and localized experience.
• Cookies and Tracking Data: See Section 6 for detailed information.

2. How We Use Your Information

We use your personal information with the same care and intention that we design our activewear—to empower and enhance your experience:

• To Process Your Orders: To fulfill purchases, process payments, arrange shipping, and provide order confirmations and invoices.
• To Communicate With You: To send transactional emails (order confirmations, shipping updates), respond to your inquiries, and provide customer support.
• To Improve Our Services: To analyze website usage, optimize our website functionality, and develop new products that meet the needs of our active community.
• For Marketing (with your consent): To send you promotional emails about new collections, special offers, and fitness inspiration if you’ve opted in to our newsletter.
• For Security and Fraud Prevention: To protect our website, business, and customers from fraudulent transactions and unauthorized access.

3. Sharing and Disclosure of Information

We share your information only in the following circumstances, always prioritizing your privacy and security:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (PayPal, credit card networks), shipping carriers, email marketing platforms, and website analytics. These partners are contractually obligated to protect your data and use it only for the services we request.
• Legal Compliance: When required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Popflex Active, our customers, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where customer information may be transferred as a business asset, with notice provided to you.

4. Data Storage and Security

We protect your data with the same dedication we apply to crafting our secure payment gateway:

• Global Operations: As a global brand, your data may be stored and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers.
• Security Measures: We implement industry-standard technical and organizational measures, including SSL encryption, secure servers, and access controls. Our payment processing complies with PCI-DSS standards, and we do not store full payment card details on our systems.
• Data Retention: We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

5. Your Rights and Choices

You have control over your personal information, reflecting our commitment to empower your experience:

• Access and Update: You can access and update your account information by logging into your Popflex Active account.
• Marketing Communications: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or contacting us directly.
• Data Deletion: You may request deletion of your personal information, subject to certain legal exceptions. Contact us at [email protected] to make such requests.
• Do Not Track: Our website does not currently respond to “Do Not Track” browser signals. You can manage tracking through cookie settings as described below.
• Regional Rights: Depending on your location (such as California, the EU, or other regions with specific privacy laws), you may have additional rights regarding access, portability, correction, and restriction of processing. We will comply with applicable laws when you exercise these rights.

6. Cookies and Tracking Technologies

Like most e-commerce websites, we use cookies and similar technologies to enhance your browsing and shopping experience:

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality, such as adding items to your cart and secure checkout.
• Performance Cookies: Help us understand how visitors interact with our website, allowing us to improve design and functionality.
• Functional Cookies: Remember your preferences (like language or region) to personalize your experience.
• Advertising Cookies: Used to deliver relevant ads about our activewear on other websites you visit (only with your consent).

Managing Cookies

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect the functionality of our website, particularly the shopping cart and checkout process. Our cookie banner allows you to customize your preferences when you first visit our site.

7. Children’s Privacy

Popflex Active is designed for and targeted to adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.